Advertising Local and National
Advertising Clients expect the best, that’s why they rely on B/PR to create marvelous images for them. Whether you are considering print or electronic advertising or a less mainstream media let our talented team put you in the black!
FAST FACTS: Advertise to maintain the competitive edge.
Now, more than ever, aggressive advertising efforts are vital. With continuous advertising, companies gain and maintain the competitive edge long-term. The consistent visibility of a business’ name expresses images of security on which the public can rely.
But don’t take our word for it. Read on to see what The Wall St. Journal has to say about advertising in an uncertain economy.
“Advertising is Advantageous!
According to findings of a survey from Cahners Publishing Company and the Strategic Planning Institute, there is clear evidence that cutting advertising budgets during an economic slowdown can cause both an immediate and long-term decrease in profit levels and brand awareness.
Advertising serves as a way for companies to show their financial stability and commitment to uphold their business obligations during trying times.
By continuing to advertise, brand awareness remains constant, giving advertised businesses an advantage over companies that may cease advertising and marketing efforts. ”
Public relations and advertising objectives should be keyed to one another in a comprehensive marketing campaign that’s outlined in your marketing plan. If you take a scattershot approach, you will have scattershot results. You shouldn’t roll out your advertising until you’ve taken care of everything else, including such items as market research, pricing, distribution, customer-service routing and public relations.
BPR produced an event for Paramount Pictures and DOXA Watches of Switzerland to promote the Matthew McConaughey film SAHARA. The ads we created ran in 20 major markets in the U.S. plus Canada on television and in newspapers. Lucky readers, viewers in each city won a limited edition “Dirk Pitt” ™ genuine DOXA Dive Watch valued at $1500 USD. The value of the media coverage to Paramount and DOXA was valued in excess of $1,000,000. The cost to DOXA for the watches and PR time was less than $25,000.